![]() This is because they go shopping on eBay first and then find what they are looking for from a brand they trust. I was asked once why people would go to eBay and then buy from a High Street shop on the eBay site rather than going directly to the store’s website. Multi-channel selling is about getting your product or service on as many different platforms as possible otherwise you restrict your customer base. Secondly, and my biggest gripe on this subject, why oh why, have Live Nation not got a presence on eBay? They should be selling tickets through eBay as well as their own sites. It may be down to education of eBay buyers to only use Top Rated Sellers or to use StubHub for tickets but still that risk is there. My problem with this? Firstly, again, eBay are called into question regarding its sellers but the ‘it’s just a venue’ argument aside, buying concert tickets on eBay has always been fraught with risk. Live Nation refused entry to the Wireless Festival last weekend to those who had fake tickets urging those who purchase tickets to events to buy from official ticket outlets. Yet another bad press article for eBay about fake tickets sold by touts on both eBay and Gumtree. Today she looks ( not for the first time) at ticket sales on eBay. ![]() Jane Bell is an eBay Specialist Consultant and all round eBay guru as well as being an avid rock chick.
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